{"articles":"
Bernbach\u2019s team of \u201cagency creatives\u201d was headed by Bob Gage, who hired Helmut Krone, as an art director in 1954. Krone owned a Volkswagen before the agency pitched for the account. Krone, Bernbach and the first copywriter on the account, Julian Koenig, were impressed with the \u201chonesty\u201d of the car. Krone was an intellectual among art directors \u2013 seeking ways to lay out an ad campaign to stand-in for the product itself.<\/p> <\/div> <\/div> <\/div> <\/div> <\/div>